Ruben the Road Safety Bear.

Ruben the Road Safety Bear. The official Ruben the Road Safety Bear website app is here. Ruben's ready to help keep kids safe out there! With Ruben there's so many great ways to have fun and learn how you can stay safe around traffic and when in a vehicle. Read along to Ruben's storybook - available in both Te Reo Maori and English. Like music?